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CRMNyheter inom CRM

Vår nyhetsbevakning inom CRM (customer relationsship management ) handlar om att bevaka strategier, system och metoder för utveckla lönsamma relationer till lojala kunder.

Vårt fokus inom denna sektion handlar om metoder och systemstöd för att skapa en lönsam kundbas. Men systemstöd är inget värt utan bra och relevant innehåll i den kommunikation man skapar. Mer om detta hittar ni under contentsektionen.

  • Modern marketing campaigns are constantly churning out data that can allow companies to continually improve customer engagement. But for that data to be useful, it has to be organised and presented in a way that key stakeholders can understand and act upon. Enter the marketing...

  • Phone experiences are increasingly becoming suboptimal as more and more customer service journeys begin before customers pick up the phone. This is because most companies deploy their communication channels in silos, which means that: (1) Agents have no knowledge of the customer’s prior digital interactions...

  • Vilka kunder ska ni satsa på? Här är några tips för att öka kundlönsamheten.

  • Den moderna konsumenten värderar bekvämlighet högre än någonsin. Så använder ni det till er fördel.

  • Om du fortfarande behöver bli övertygad om kraften hos CRM har vi samlat några bra argument.

  • Healthcare organizations (HCOs) should look to healthcare customer relationship management systems (CRMs) to enable their “digital front door” strategy and meet the growing demands of their customers for a great experience — both digitally and beyond. The recently published report, “The Forrester Wave™: Healthcare CRM...

  • Ett nytt system kan göra underverk för er verksamhet.

  • CX is still king in 2020. Modern CRM must be used as a foundational technology for customer engagement in order to deliver experiences that keep your customers coming back for more. Here are our top 5 trends for CRM in 2020: Self-service for end-to-end customer...

  • What is CRM? It’s not SFA (sales force automation) and it’s not marketing automation — although many use CRM to reference these two technologies. Forrester defines CRM as: “The business processes and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding, and...

  • Inom datahantering finns det två läger – vart hamnar du?

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