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ContentNyheter inom content marketing

Här hittar du nyheter inom content marketing (eller innehållsmarknadsföring). Content är en strategi för att skapa relevant och engagerande innehåll för olika delar av en tänkt kundresa.

Verktyg och system för att göra detta arbete hittar ni under sektionerna CRM och Automation. I denna sektion fokuserar vi på nyheter som rör hur man skapar intressant och engagerande innehåll. Framför allt på hur man får ut sitt innehåll, engagerar målgrupper och arbetar med effektiva uppföljningsprocesser.

  • You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.”  Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. The...

  • Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not...

  • As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers...

  • How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content...

  • Content writing can be difficult. Just consider these numbers. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. In other words, there’s...

  • Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually...

  • Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re...

  • Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still...

  • Do me a favor and ponder these numbers for a moment: Google is the world’s most popular website, with a whopping 88.07 billion visits just in the period November 2020 – April 2021. Internet users make 3.5 billion Google searches every single day. The vast...

  • Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months. This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing...

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