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ContentNyheter inom content marketing

Här hittar du nyheter inom content marketing (eller innehållsmarknadsföring). Content är en strategi för att skapa relevant och engagerande innehåll för olika delar av en tänkt kundresa.

Verktyg och system för att göra detta arbete hittar ni under sektionerna CRM och Automation. I denna sektion fokuserar vi på nyheter som rör hur man skapar intressant och engagerande innehåll. Framför allt på hur man får ut sitt innehåll, engagerar målgrupper och arbetar med effektiva uppföljningsprocesser.

  • If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video...

  • Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we’ll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a...

  • Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.  Google Scholar is a search engine for scholarly literature at major...

  • Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also...

  • For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and...

  • Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if...

  • In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass,...

  • If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm.  Top VTubers have millions of followers and earn hundreds of thousands of dollars a...

  • Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. But it’s not always easy to...

  • Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be...

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