ANNONS
ANNONS

ContentNyheter inom content marketing

Här hittar du nyheter inom content marketing (eller innehållsmarknadsföring). Content är en strategi för att skapa relevant och engagerande innehåll för olika delar av en tänkt kundresa.

Verktyg och system för att göra detta arbete hittar ni under sektionerna CRM och Automation. I denna sektion fokuserar vi på nyheter som rör hur man skapar intressant och engagerande innehåll. Framför allt på hur man får ut sitt innehåll, engagerar målgrupper och arbetar med effektiva uppföljningsprocesser.

  • Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help...

  • Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a...

  • Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital...

  • Using a traditional content management system (CMS) architecture has been the standard for front-end web management. When you use a traditional CMS architecture, your content is stored in a single system or database. Unfortunately, this means everything from the front-end website to backend administration tools...

  • Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. With each one,...

  • If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video...

  • Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we’ll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a...

  • Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.  Google Scholar is a search engine for scholarly literature at major...

  • Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also...

  • For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and...

ANNONS
ANNONS